This brand was & continues to be lead directly from my heart. It was inspired by the love, relationship and bond my dog and I have together. I cherish every moment with him. Ollie, a sweet and loving cockapoo, "emotionally saved" me during the midst of one the darkest times in my life. During the "global pandemic," over 23 million American Households, acquired a dog according to statistics by the ASPCA. Dogs brought gave us up, purpose and a reason to push through each day at a time when we needed it the most. Teaching us that every day is a brand new day. - Lessons from a dog.